With climate change being one of the most urgent challenges facing society, BASF has launched a partnership with JA Worldwide and eight JA member nations to encourage young people to contribute to a just transition and a sustainable future. Today, young people make up over 40% of the world’s population.  With a profound shift toward a greater emphasis on building sustainability in all facets of life: the economy, the environment, and in society, we are obligated to actively engage young people in this dynamic transformation. Through this collaboration, BASF joins JA in its abiding belief that youth must play a central role now as we build a just and sustainable future.

This year marks the 10th edition of JA AP COY, where 17 student companies took part in the first ever virtual iteration of the competition in the Asia Pacific region. The student companies represented 11 locations including: Brunei, China, Guam, Hong Kong, India, Indonesia, Korea, Malaysia, the Philippines, Singapore and Turkmenistan.