This year, 52 high school students, aged 14 to 20, representing nine Asia Pacific markets will compete in the Asia Pacific Finals. Over a period of seven months, the competition drew more than 2,900 aspiring student innovators from across the region to create market entry strategies for a variety of products and services for their respective local challenges. The finalists comprise the local market winners from China, Hong Kong SAR, Japan, Korea, Malaysia, the Philippines, Singapore, Thailand and Vietnam. 

This year, student teams of two were tasked with creating a market entry strategy for a mental wellbeing product in South Africa. The winning team was The Breakfast Club comprising Chloe Jazzy Lau from Hong Kong SAR and Aljo Benedicto from the Philippines for their idea to create a biometrics sensor powered by a smart app to detect anxiety attacks. 

The winners won out of a group of 52 high school student finalists representing nine Asia Pacific markets (Mainland China, Hong Kong, Japan, Malaysia, the Philippines, Singapore, South Korea, Thailand and Vietnam) competing in the event. The FedEx / JA ITC competition was held entirely virtually for the first time in its 14-year history due to the ongoing pandemic.